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  • Brand ExtensionDefinition Types Examples Pros Cons

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  • Brand Extension Explained With Examples

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  • What is Product Line Extension Examples Pros and Cons

    Jun 02 2020  The concept of Product Line Extension can be defined as a business strategy where the firm plans to expand its established product brand name with the new range of items in the product category The Product Line Extension can be in the form of new colors forms shapes sizes flavors packaging and ingredients The main idea and agenda behind the same are to increase the sales

  • Line brand extensionSlideShare

    Mar 30 2014  Line extension strategy 6 Brand extension Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well developed image uses the same brand name in a different product category A brand s extendibility depends on how strong consumer s associations are to the brand s values and goals

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  • Brand Extension Vs Line Extension I Product Line and Brand

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